Non-visitor Research

Audience Development for Arts Organisations

Tröndle, Martin


Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.

This book is a translation of the original German 1st edition Nicht-Besucherforschung by MartinTröndle, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019.

Tröndle Martin (Ed.) (2022): Non-visitor Research Audience Development for Arts Organisations. London: Palgrave Macmillan.